No 5 of Six in One

Product Line Mgmt (variants & reuses)

A product line is a set of products which are variants of an imaginary product, where

• the imaginary product is real in the mind of the end user, is there synonymous with all its possible variants, and is characterized by a name, in fact the product line name, such as BMW 5 or Apple iPhone
• the variants differ in substitutive and additive characteristics such as function, performance, and delighting features, without disturbing the overall impression of the one, imaginary product